Competent Advantage™ Business Assessment

Tool Should Be Used By:  Business Coaches, Corporate Coaches, Executives, Entrepreneurs, Consultants, Managers, and/or Trainers

Tool Description:  Many companies have difficulty:

  • Determining their next business opportunity
  • Finding out where they stand amongst competitors
  • Figuring out their value proposition

In general, assessments can help people track progress towards goals and make wiser decisions. The Competent Advantage™ assessment will help business owners and managers:

  • Re-discover business strengths and capabilities
  • Find gaps in the overall business management strategy
  • Make informed, competent decisions about activities that will help achieve strategic business goals

This four-category, 30-question assessment is a first step to exploring business awareness, market knowledge and promotion strategies as they relate to business growth and development. (Scoring key is included.)

Format:  PDF File (146KB)

Have a question? Contact seller directly at email

All rights reserved: You may use with clients and prospects individually and reproduce for that purpose only. You may not publish or re-sell in any form and must retain all copyright information.

Price:  $9.95 Add to Cart

Creator's Background:  Colette D. Ellis, Founding Principal of InStep Consulting LLC, helps people and organizations define their competent advantage™. She works with individuals – to surface strengths and opportunities for growth – and organizations – to align resources with strategic goals. Her website is Her intuitive approach is based on nearly 15 years experience creating professional development programs for leading corporate and nonprofit organizations. Colette is skilled in the design and facilitation of learning events, having taught with the City and State Universities of New York, Gotham Writers’ Workshop, Long Island University, and the Workshop in Business Opportunities (WIBO). She is certified by FranklinCovey to deliver 7 Habits of Highly Effective People® and FOCUS: Achieving Your Highest Priorities. 


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