Problem: Coaching is not only a very new profession, but also a very intangible one. Results of coaching can never be guaranteed 100%, and vary dramatically from client to client. Coaching can not be fully explained until it's actually experienced.
Challenge: Such intangibility makes it difficult to sell coaching, especially so because the number of coaches continues to grow every year. Clients don't simply want coaching. They want to know that you have a system in place, a formula, a process that will help them get where they want to go.
Solution: Using tools - assessments, worksheets, workbooks, checklists, exercises - in your coaching practice will instantly take your business to a new competitive level! No longer will you leave clients guessing about the process of coaching. They'll be able to see exactly the steps you'll be following
, as well as the big picture of your coaching process and the expected outcome.
If you don't have your own coaching tools, you can utilize the ones developed by other coaches. See our coaching tools catalog to find the right tools for your clients. If you want to develop your own tools, here is how...
10 Ways to Develop Your Own Coaching Tools
First, browse our coaching tools catalog to see if a tool similar to what you are thinking of is already there. If so, you may simply want to purchase it. Why re-invent the wheel? Some of the tools featured here also grant full rights to modify and re-sell, so you can use one of those tools as a starting place to build your own.
If the tool you're looking for isn't there, follow these ten steps to create your own.
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These ten strategies will help you create your very own coaching tools in as little as one hour. Use the example to get your creative "juices" flowing!
1. If you notice that you are doing repetitive work with different clients, create a template or a worksheet that you can re-use in the future. This will give you a systematized coaching process and bring efficiency into your business.
Example: Selecting the right niche is a step that every new business owner goes through. Create an exercise or a worksheet to help your clients determine the right niche for them. Ask questions that are important in making this decision, give examples, and help them create an ideal customer profile.
2. Document a process of doing things in your own life or business, and create a worksheet or a checklist for your clients.
Example: Conducting a one-day seminar requires a lot of planning and insider information. If you have done such seminars before, write a planning guide or a checklist that covers every step of this process. Your clients will use it to make sure they are well-prepared for their event.
3. If you have written a book or an e-book, create a worksheet or a set of exercises based on the content of your book. Simply turn each section into a question you'd want your readers to answer after they read it, and you'll have a ready to use stand-alone coaching tool.
Example: A lifestyle improvement book may contain twelve chapters of information and advice. Create an action exercise, which readers would have to complete after reading each chapter. You can include these exercises at the end of every chapter right in the book, and also assemble them into a stand-alone file to send to clients as a workbook.
4. Create a set of exercises or a worksheet based on a book written by someone else. You may need to get their permission, depending on how much of their concepts you're using in your tool.
Example: There is a great book out there, called "How to Make It Big in the Seminar Business," by Paul Karasik. If you coach your clients on marketing their business through conducting seminars, you could go through this book and create a dozen worksheets or templates based on the author's advice. Again, you want to check with the author and/or the publishing company to make sure it's ok, and always give the author credit (e.g. "This worksheet is based on Paul Karasik's book, How to make it big in the seminar business").
5. You can create coaching tools based on the content of your own teleclass or a coaching program. Simply turn your information into a set of exercises, worksheets or checklists, that would serve as supplemental material for your program.
Example: A coaching program titled "Divorce Recovery in 30 days" could come with a set of worksheets and exercises to help your clients take action. Activities such as journaling, financial planning, prioritizing, and goal setting will make your clients feel structure and progress.
6. Identify a specific objective for your target clients to achieve, then create a checklist of all the skills and actions necessary for them to get there.
Example: Life coaching frequently touches the subject of self-esteem and self-image. Create a checklist of all the things that a person should be doing to raise their self-esteem. The checklist may include items related to health, money, relationships, career, parenting, past experiences and other areas of life.
7. Similar to the second strategy on this list, you can create checklists to help your clients overcome a problem, put something into place or set up a system. This works especially well if you're a business coach.
Example: Launching a new product, starting a web site, writing a business plan, planning an event, or preparing for a career change, all could use a checklist of actions that need to be taken to accomplish these goals.
8. Document your entire coaching process as if it were a curriculum that other coaches could deliver to their clients, or to be used as a self-coaching tool for those who are on a limited budget.
Example: If you coach clients on cleaning up their work space, setting up easy-to-maintain systems, and manage their time better, you can document every step of the coaching process. Keep in mind any obstacles and challenges your clients had when you coached them, and offer solutions right in the worksheet or the workbook.
9. Self-assessments make a great companion to any coaching program, at different stages of the coaching process. The goal of self-assessments is to help your clients identify problem areas that need improvement.
Example: Create a self-assessment called "Are You a Good Parent?" by listing everything that makes a good parent, and placing a checkbox next to each statement. If the statement is true for your clients, they will check the box. The more boxes checked, the better parents they are. You may also let them rank how each statement applies to them on a scale of 1 to 5. Include a scoring key to explain what their score means.
10. Quizzes and tests are fun and educational at the same time.
Example: Wellness coaches are great candidates for using quizzes in their coaching practices. Create a "Healthy Lifestyle Test," which will include questions related to eating, relationships, personality, fitness, and other areas of lifestyle. The scoring key should identify the correct answers, and show your clients how knowledgeable they are on this subject.
Now, not only can you enhance your clients' coaching experience, but you can also generate passive revenue and attract new clients and alliances by sharing your tools with other coaches!
Want to have all the benefits of using tools in your practice but don't have time to create your own? Buy one of ours in the coaching tools catalog.